Objectified by Gary Hustwit

Objectified is a film documentary by Gary Hustwit about the design in everyday objects that we use, from a camera, chair, and phone to a computer. He features several of professionals within the various design fields, like Jonathan Ive from Apple and Dieter Rams. They discuss various topics such as the importance of sustainability in its relation to good design today, because it has become of greater need for us to have. There was also conversation on how "we revisit the archetype" to make "newer" product according to Rob Walker in order to sell more things.
I feel like this film gave me greater insight into the in depth thought process that designers go through, such as Jonathan Ive from Apple demonstrated. He went into such detail about how they thought about the smallest details and trying to find solutions in order to make them less apparent and more as if it "were meant to be designed that way" was somewhere along the lines of how he explained it. His whole explanation of thought process reveals to us the consumer how serious they are about the products that they put out. Its very evident in how we view their products, one of the number one reasons why I prefer Apple computers is that they have a simple design and concept. It was very easy for me to maneuver and work my first Apple computer because it was self explanatory and easy to grasp.
Overall I feel like this film is a great way to gain a newfound appreciation into mass produced industrial objects because its interesting and you get great insight from people who know design and who have been in the field for awhile.